Posts Tagged ‘Facebook’

We knew that the Human Right Campaign’s (HRC) red and pink logo in support of gay marriage had spread across the web at a record pace, but Facebook is now confirming that with some numbers. Facebook says that millions of people change their profile photos every day, but on Tuesday,

Credit: Facebook

Credit: Facebook

March 26, the day the HRC asked gay marriage supporters to “paint the town red” with a new logo, 2.7 million  more users changed their photo compared with the previous Tuesday. Profile photo uploads were up by 120 percent, it says. Facebook has more than a billion users.

Facebook doesn’t have exact numbers on whether all those users changed it to the pink and red logo or some variation of it. Facebook did confirm that the rise in uploads occurred after the HRC released its status message encouraging people to change their pictures in support of gay marriage.

“We find that the increase in uploads does indeed start around the time when HRC began urging their Facebook followers to change their profile photos at 1 p.m. EST,” Facebook’s Data Science Team said in a blog post today.

(more…)

Industry buzz points to Facebook smartphone, a modified version of the Android operating system in an association with HTC
According to industry rumours, Android phone maker HTC has joined forces with Facebook to launch a smartphone.

According to industry rumours, Android phone maker HTC has joined forces with Facebook to launch a smartphone.

 

Facebook will next week unveil its latest push into the mobile world – and industry watchers are convinced the social network is about to launch a Facebook-branded phone.

Media has been summoned to an event at Facebook’s headquarters in California on 4 April, with teaser invitations bearing the words “Come See Our New Home on Android”.

The world’s largest social networking site is giving no further clues, and the announcement could be nothing more than a new service or application, but detailed leaks suggest the company is about to release the fruits of a long-rumoured collaboration with Taiwanese manufacturerHTC – a smartphone whose software is a customised version of Google’s Android operating system.

While the camera and memory are reportedly run of the mill – a modest 5 megapixel rear lens for photos, a 1.6 megapixel front facing camera for video calls, and a basic 16 gigabytes of storage – its software may be unique.

With a similar look to a black iPhone but boasting a slightly larger 4.3 inch display, the phone is supposedly packed with Facebook services, with easy access to its instant messaging and Instagram photography applications, and a home screen displaying the owner’s news feed.

(more…)

Facebook Messaging app for Android received an update on Sept. 20, 2012

Facebook Messaging app for Android received an update on Sept. 20, 2012

Facebook is calling the press back to its headquarters in Menlo Park, Calif., again — and this time it’s to show off a new Android-based product.

The invitations to the April 4 event, which were sent to members of the media this evening via e-mail, reveal only that the company will be showing off its “new home on Android.”

Already, rumors are beginning to fly about what Facebook might announce.

TechCrunch reported that Facebook will unveil phone software based on Google’s Android operating system. The software will have “extra Facebook functionality built in.” According to the report, the phone software will run on hardware made by HTC.

According to 9to5Google, the two companies have been working on a marketing campaign for the phone.

HTC, a Taiwanese phone maker, released The Status in 2011, an Android phone that had Facebook branding and specialized Facebook software. The phone wasn’t marketed by Facebook and received poor reviews. The company recently announced its new HTC One Android phone.

RELATED: Facebook Says New Mobile Products Coming, but No Facebook Phone

Amazon has taken a similar route, creating its own version of Android software to run on its Kindle Fire. It places Amazon’s services front and center.

Facebook has been rumored to be working on a phone of its own for a number of months now. However, while Facebook CEO Mark Zuckerberg has said the company is focused on mobile and is a mobile company, he has denied the existence of plans for a “Facebook phone.”

“We want to support an ecosystem where other apps can build on top of Facebook,” Zuckberg said on an earnings call last year. “There are a lot of things you can build in other operating systems, as well, that aren’t really taking, that aren’t really like building out a whole phone, which wouldn’t make much sense for us to do.”

In the last number of months, Facebook has released a slew of new mobile products, including its Poke app and additions to its Messenger app, which added free calling.

 

source- abc news

Apparently skirting the no campaign rule on Maundy Thursday and Good Friday, candidates made their presence felt on Twitter and Facebook, which have yet to be regulated by the Commission on Elections.

In Bataan, a candidate for councilor, Jules Moncupa, posted what appeared to be his campaign material on his Facebook account and asked his Facebook friends to “share” it.

Screengrab from Facebook.

“GAME NA! … Please Share, my friends. Thanks. :-).” he posted.

In his photo, Moncupa described himself as “Kaibigan ng Bayan (everyone’s friend)” and “outstanding councilor of Bataan.” His ballot number, 16, was also placed near his name.

The photo’s time stamp on Facebook indicated it was posted at 3:14 a.m., March 29.

The campaign period for local candidates was supposed to start today but since it is a Good Friday, it can only start on March 30, Black Saturday.

Under Republic Act 7166, the campaign period may exclude the day before Election Day, the day of the election itself, Maundy Thursday, and Good Friday.

Comelec Resolution 9385, which lists the calendar of activities for the campaign period, also notes that campaigning on Maundy Thursday and Good Friday is prohibited.

Some national candidates merely posted Holy Week and vacation-related messages on their Twitter account while others plugged online articles where they were mentioned, such as GMA News Online’s Isyu ng Bayan matrix.

But other candidates posted rants while there were also candidates who plugged their party’s proclamation rally. Administration’s Team PNoy posted some photos of sorties and election initiatives, including the 7-11 cup program.

Screengrab from Twitter.

Violation?

In a text message to GMA News Online, Comelec spokesperson James Jimenez said he cannot call the posts violations of election rules just as yet but he will let the Comelec law department evaluate them.

“Hindi kasi natin nire-regulate ang Facebook e. So I hesitate to call that a violation. Pwede natin ipa-evaluate sa law department namin,” he said.

“Comelec generally does not monitor Twitter and Facebook postings except in relation to campaign spending and possible vote-buying schemes,” Jimenez added.

In Resolution 9615, the poll body regulates online campaign propaganda such as pop-ups, rectangles, banners, buttons and skyscrapers except on social networking sites.

Poll chairman Sixto Brillantes Jr. earlier said they will issue clearer guidelines on social networking sites during the campaign period after they checked how politicians use the platform.

“This is new, this is something innovative, itong social media. Kaya dapat titingnan muna natin, hindi pwedeng detalye agad. We will see how effective it is during the start of the campaign period,” Brillantes said. —KG, GMA News

75% of Facebook engagement is in the first 180 minutes, according to Facebook competition-winning tool
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world’s top brands on Facebook has taught Optimal Social a few things about virality.

Enough, apparently, to win a Facebook-sponsored competition. And to know that it is a fleeting, vulnerable, and fragile event.

“About half of your engagement is in the first 60 minutes,” Optimal’s CEO Rob Leathern told me. “And about three quarters is within the first 180 minutes. That pattern is quite consistent.”

Optimal just recently won a Facebook-sponsored competition among the social network’s preferred marketing developers to create an innovative new marketing product. What Leathern and his crew came up with was the Optimal News Feed Promoter, a tool to spot early virality and enhance it. That helps marketers utilize the organic results of earned media to optimize their spend on paid media — specifically, promoted posts.

It’s a unique social take on automated marketing systems that doesn’t try to help you create viral content, but simply spots when you might have already done so, and then helps you capitalize on it.

“Our system basically takes whatever organic posts are getting traction and sets up rules to amplify and create ad campaigns in realtime,” Leathern says. “You don’t want to waste money on things that don’t have potential, so instead of spending your money across everything … you can just let the data show you which posts you should focus on.”

Facebook post virality over time

Facebook post virality over time

The rules are customizable: posts can be set to transition to paid campaigns via relative measures such as a percentage of virality, or absolute measures such as number of shares or comments. To make the system even more powerful, marketers can stack and layer triggers to build complex logic for automated social media campaigns.

Adding paid exposure to already-viral content has a variety of benefits, Leathern says. It ensures that your media dollars are well-spent, because the precise audience that you’re marketing to is the one that already indicated an appreciation for the content. In other words, it takes the guesswork out. In addition, adding paid media via promoted posts extends the life of those posts and even has a positive spillover effect on your other earned media.

“Paid media certainly does improve what you do organically,” Leathern says. “Even if it’s just because you’re getting more data, you’re building a virtuous cycle … learning something via organic, using it in paid, and vice versa.”

Optimal works with digital agencies and brands, including Fanscape, which says that Optimal’s news feed promoter product lets their teams “immediately amplify the most viral social interactions with paid media.”

Which just might help you enhance your chances of going viral in a major way.

Facebook

Facebook Inc (FB.O) is expanding theadvertising system that lets marketers tailor messages to users of the No. 1 social network based on their browsing history, in the company’s latest step to refine its ad business.

So far, the system has been used to target graphical display ads on the right side of a Facebook user’s page, based on websites visited in the past, such as for products or potential vacation destinations. The move announced on Tuesday will incorporate this system, called Facebook Exchange, to the ads in Facebook’s News Feed.

It ties together two of the most significant innovations that Facebook Inc has made in the past year to its advertising business, which accounts for roughly 84 percent of the company’s revenue.

Marketers last year welcomed the launch of Facebook Exchange as it provided a common online advertising technique long missing on the social network.

Ads that appear directly within the Facebook News Feed are considered crucial to its future business prospects since they can be seen on mobile devices such as smartphones. About two-thirds of Facebook users accessed the site on a mobile device in December.

Facebook said the Facebook Exchange system will initially be available for newsfeed ads that appear on desktop PCs but not on mobile devices.

“Desktop is more in line with what FBX (Facebook Exchange) has been doing effectively in the right hand side. And we also find that desktop is the place where more people convert from seeing direct-response ads,” said Facebook spokeswoman Elisabeth Diana.

The company is testing the new service with a limited set of partners, with plans for broader availability in the coming weeks.

Shares of Facebook closed 7 cents higher at $25.2

Source – www.reuters.com

What does The Red Equal Sign MEANS?..

MARRIAGE-EQUALITY-MEME

MARRIAGE-EQUALITY-MEME

This questions can raise in your minds….We tried to find the answers….

This morning, you may have noticed an onslaught of red equal signs taking over your Facebook feed … and maybe even your Twitter stream. And Instagram. What we’re witnessing here is a social campaign gone viral – and if you’re feeling out of the loop (as obvious as the symbol may be), we’re going to break it down for you.

What’s up with these red equal signs?

The United States Supreme Court is hearing an argument today about Hollingsworth v. Perry, a case that will determine whether California’s controversial Proposition 8 law is constitutional. Prop 8 declares marriage can only be between a man and a woman, so if the Court strikes it down, it will be celebrated as a victory for everyone who supports marriage equality. Tomorrow, the Court will hear United States v. Windsor, which will determine the constitutional fate of DOMA, or the Defense of Marriage Act. Together, these two cases are by far the deepest the Supreme Court has entered into the debate over marriage.

please visit us in http://ninthfact.com

To say this is a significant moment in the fight for equal rights is an understatement – even though neither outcome will determine the legality of gay marriage in the U.S., both decisions will have a major impact on how the issue is addressed in the future.

So where did the red and pink icon itself start? The Human Rights Campaign, an organization that advocates for LGBT rights, changed its symbol from a blue and yellow equal sign to the pink on red version today to draw attention to the importance of the Court decisions explained above.

How did it spread so fast?

The HRC is a sizable lobby, and it does a good job of engaging with the Facebook community – right now, over 40,000 shared its original post to spread the word some 23 hours ago, and that’s just from the group’s homepage.

Internet superstars like George Takei helped boost support by re-posting to their popular pages; Takei got over 60,000 “likes” for his post.

And it’s not just Facebook. The red sign migrated to Twitter and Instagram as well – hashtags like #MarriageEquality and #SCOTUS are trending, with people changing their pictures there to the red equal sign, and many others weighing in – including President Obama’s official account:

BGTfA4ACAAAbZln

Taking the sign and running with it

A lot of people are putting individual twists on the symbol, adding some personality to the otherwise identical see of red equal signs.

Now, obviously not everyone in the United States supports marriage equality, or it wouldn’t be as contentious an issue.

In fact, a recent study illustrated how what people express on Twitter differs from actual mainstream opinion, and the same likely holds true for Facebook. And since the Twitter study showed that opinions on Twitter did not match up how people voted for Prop 8, it’s safe to say social media is not an entirely accurate barometer for popular sentiment.

Still, there isn’t an anti-gay marriage symbol gaining nearly as much traction. The closest thing we found was the National Organization for Marriage’s symbol, and while the group didn’t come prepared with a viral-ready image, it is advertising a march on the Capitol today to defend Prop 8 and DOMA.

Social media’s problems predicting actual popular opinion may stem from who uses it. Twitter users skew younger than the general population, so while this marriage equality meme campaign’s popularity doesn’t necessarily mean that mainstream opinion has shifted substantially, it does mean that the kind of people who post on social media – which is generally a younger demographic – hold these views. And that may help presage future popular sentiment, if not how the nation feels on average today.

We still don’t know how the Court will decide these pivotal cases, but at least we can take comfort in the fact that we know how “The Golden Girls” felt about marriage equality:

Read more: http://www.digitaltrends.com/social-media/red-equal-signs-take-over-facebook-the-birth-of-a-marriage-equality-meme/#ixzz2Oo6WOuMG
Follow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook