US Patent Office denies ’iPad Mini’ trademark

Posted: March 31, 2013 by Rizwan Riyad in Tech, Technology
Tags: , , , , , ,

Tech giant Apple’s application for a trademark for the company’s `iPad Mini’ tablet has been officially turned down by the US Patent and Trademark Office, on the grounds that the company’s case for owning the mentioned trademark was not strong enough.

However, the US Patent and Trademark Office’s denial of the `iPad Mini’ trademark to Apple is apparently just a formality; with the company having till July 24 to counter the rejection, by putting forth a better explanation about the distinction and uniqueness of the iPad Mini vis-a-vis its bigger-sized iPad tablet.

According to the rejection letter which is dated January 24, though it has emerged only of late, the iPad Mini mark “merely describes a feature or characteristic of applicant’s goods.”

With reference to the components of the iPad Mini’s name – “I,” “pad” and “mini” -, the rejection letter elaborated that since the individual components as well as composite result of the iPad Mini’s name are “descriptive of applicant’s goods,” they “do not create a unique, incongruous or non-descriptive meaning in relation to the goods being small handheld mobile devices comprising tablet computers capable of providing Internet access.”

In the rejection letter, the US Patent and Trademark Office said that Apple will not be granted “exclusive rights” either to the `iPad Mini’ term or designs – which may be required for use by other manufacturers for describing their products in the market – till the company can demonstrate the distinctiveness of the device.

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